BEFORE A.I. SOMEONE HAD TO DESIGN
LOGOS
And I still do. Each one is created with a clear understanding of the organization’s goals, audience, and personality, resulting in work that feels intentional rather than generic.
I've created a lot of
POSTER DESIGNS
Often times I will start with an eye catching graphic to pull the audience in and if I did my job well they will come in closer to read the details.
Here are More
POSTER DESIGNS
I use a diverse range of styles and tools, allowing each poster to stand on its own as a considered visual statement.
The mobile billboard for art
T SHIRT DESIGNS
T-shirts function as moving canvases for visual expression, advertising and identity. My design work in this space spans events, competitions, teams and organization uniforms.
MY CLOTHING BRAND
LUCKY STREAK CLOTHING CO.
This is my personal creative outlet. Lucky Streak Clothing Co. allows me to experiment with having no limitations or clients to steer the ship. I manage an online website and I go to trade shows, where you can purchase these limited edition prints.
Not everything I do has
a category. So here is
A GIANT DUCK
The Downtown Improvement District had partnered with Sprocket Mural Works to bring ducks to downtown Harrisburg. Standing 40 inches tall and 48 inches long, these fiberglass ducks helped the city splash into summer.
Beautifying Harrisburg PA With This
WALL MURAL
This was another fun Sprocket Mural Works project that helped cover up a concrete wall, along this Susquehanna riverfront scene. Because I knew this would be a high traffic area for vandalism, I choose to make this repeating stencil pattern so that it could be easily amended as needed.
Here is a bunch of random
boards,
ice creams
& guitars
A local coffee shop needed their ice cream sign restored. I know the guitar looks grungy, but that's because it is a replica of a Jerry Cantrell (Alice In Chains) guitar. It looks just like the one displayed here. Also, my long board and paddleboard were both blank canvases that needed facelifts.
ONCE UPON A TIME I USED TO
DO A LOT OF
PAINTINGS
My go-to media in this instance was watercolor and then I would finish them off by carving designs into the frames.
PROFILE
ABOUT ME
Let's see, I have the cool, intense action shot of me with my hat on backwards, hand painting a thing. Check. Now I have to make myself sound interesting and exciting and hope that it won't sound too desperate but without sounding too laid back. And I don't want to come across as unsure, but hey, I don't want to sound conceited either, right? And let's not forget that I want to convey that I'm easy to work with but not a doormat either. Be sure to pepper in some good descriptive words to appease the algorithms so that I am easily accessible via world wide web. Alright, here it goes, everything.
My name is Rocky Woodling and for the last 25 years I've been given the duties of a graphic designer and consultant to solve problems for businesses and individuals. These tasks may come in the form of print, digital, branding and, sometimes, physical products.
My focus is on good design first and, of course, meeting the client's needs. Generally speaking, I like to sit down with clients and get an overall feel for what they are about and whether we are a good fit to work together. Once that is established, and depending on the project, I can work solo or collaboratively. At the end of the day, I want the people I'm working for to be proud of the work I did for them.
Through the decades, like most industries, the technology and tools are always changing. And though I feel competent when it comes to keeping up with the evolving problem-solving techniques, I still remain anchored to basic, tried-and-true design practices.
Handing the designs off to the customer is an important stage that I find rewarding, but I also take the time to educate them on how and why a particular font was used or why color is important to the design. I explain or show them examples of different applications for their final product.
I hope the portfolio that I have curated speaks for itself and answers a lot of questions that you may have. If not, please reach out and let's see what we can do together.
There. I did it.